Privacy policy

Last updated: 21 September 2026

This policy explains how Mayfair Prints uses personal information when you visit our store, place an order or contact us.

Who we are

Mayfair Prints is responsible for the personal information we use for our business, including orders and customer support. You can contact us about this policy or your privacy rights at support@mayfairprints.com.

Mayfair Prints
20-22 Wenlock Road
London
N1 7GU
United Kingdom

Information we use

Contact and order information: your name, email address, billing and delivery addresses, the prints you order, transaction details and information needed to handle delivery, returns or refunds.
Messages: the information you send us, such as an enquiry, order reference or photos relevant to a damaged item.
Preferences: your email marketing preference and the privacy choices you make.
Store activity and device information: information Shopify receives about your browser or device and your interactions with the store, which can include your IP address, pages or products viewed, cart activity and purchases. Cookies and similar technologies can be involved.

Information comes from you when you browse, order, use account features or contact us, and from Shopify and the services involved in payments and delivery. We record marketing preferences separately from order and account records.

Why we use information

Orders, delivery and after-sales service: to take steps at your request before a purchase and carry out our contract with you, including producing and delivering prints and handling returns or refunds.
Enquiries and customer care: to answer questions and resolve problems. This supports our legitimate interest in providing customer service; where the enquiry concerns an order, it can also be necessary for our contract.
Business records: to meet applicable legal and accounting obligations. Handling complaints and legal claims also supports our legitimate interest in resolving disputes and protecting legal rights.
Store operation and protection: to support our legitimate interests in running the store, understanding its use and protecting customers and the business from misuse. Where consent is required for a particular technology or use, that use depends on consent.
Marketing: to manage preferences and tell eligible customers about our prints. If we send promotional email, we do so with consent or where the law permits messages about our own similar products after a purchase or sales negotiation and an opportunity to opt out. In the latter case, our interest is in keeping customers informed about relevant prints.

We need the contact, delivery and transaction information relevant to a purchase to handle that order. Without it, we may be unable to process payment, deliver the print or resolve an order enquiry.

Shopify and Enhanced Services

Our store is hosted on Shopify. Shopify collects and processes personal information to provide the store and checkout services.

We also use Shopify Network Intelligence, which enables Shopify's Enhanced Services. For these services, Shopify combines information about interactions and transactions with our store, other merchants and Shopify. It uses that information for services such as analytics, personalization and advertising that support Mayfair Prints, other merchants and Shopify.

For Enhanced Services, Shopify acts as a separate controller and determines its own processing purposes. Shopify may share information with its service providers and advertising or analytics partners as described in its Consumer Privacy Policy. These uses are broader than processing an order for Mayfair Prints alone.

You can read that policy and use Shopify's privacy portal for choices and rights concerning Shopify's use of your information, including advertising choices. Contact Mayfair Prints for requests concerning the information we control.

Who receives information

Shopify: for hosting, checkout, customer records and the services described above.
Gelato and delivery partners: when an order is fulfilled through Gelato, relevant order, print and recipient details are shared to produce and deliver it. This includes the recipient's name and delivery address, and contact details where needed for delivery.
Payment providers: payment information is processed through the providers used at checkout. We use relevant transaction information to handle orders and refunds.
Email services: Cloudflare Email Routing forwards incoming email to our receiving mailbox provided by Google (Gmail). The forwarding and mailbox services handle information in those messages so we can respond to support and privacy enquiries.

Information may also need to be disclosed where required by law or to establish, exercise or defend a legal claim.

Email, Shop reminders and privacy choices

At checkout or sign-in, you can choose whether to receive Mayfair marketing email. If the email marketing box is selected and you do not want those messages, clear it. You can contact us to change your preference or use an unsubscribe option in a promotional email.

Shop can use store activity to send eligible Shop users email or push reminders about carts, browsing, stock availability or price changes. These are Shopify's Shop notifications, separate from Mayfair's own email list, and depend on the relevant Shop settings and preferences.

Shopify uses cookies and similar technologies for store functions and for purposes such as understanding activity, personalisation and marketing. Use our cookie banner to accept or decline the optional uses it describes, or manage your preferences. You can reopen those controls using Cookie preferences in the footer. An email marketing preference is separate from tracking consent.

Depending on your location, you may have rights to opt out of targeted advertising or certain data sharing. Use our data sharing opt-out page to manage the opt-out choices available in your region. You can email support@mayfairprints.com to make a request concerning Mayfair Prints. Shopify's privacy portal provides additional choices for Shopify's processing, including advertising choices.

Retention and international processing

Retention depends on how long information is needed for its purpose, including dealing with an order or enquiry, meeting legal accounting obligations and handling complaints or claims. Marketing and privacy preference records may be needed to remember an opt-out. Contact us if you would like information about retention of your data.

Shopify and other service providers may process information outside the United Kingdom. Shopify explains its international processing in its Consumer Privacy Policy. You can contact us for information about transfers and applicable safeguards concerning the information we control.

Your privacy rights

Depending on the law that applies and the circumstances, you can ask to access, correct or erase your personal information, restrict its use or receive a portable copy. You can withdraw consent where processing relies on it; withdrawal does not affect processing that was lawful before you withdrew it.

Your right to object

You can object to direct marketing at any time. You can also object to processing based on legitimate interests. To make a request concerning Mayfair Prints, email support@mayfairprints.com. We may need information to verify your identity and identify the records concerned. Some information may still need to be retained or used to meet legal obligations.

You can complain to the UK Information Commissioner's Office through the ICO's complaint service, or to your local data protection authority where applicable.